Your message at the right time, in the right place.
Increase the performance of your online business with data-based marketing solutions from OTTO Advertising.
Full Funnel Advertising
For more visibility at the right moment
We use combinations of over 2,000 data segments to target your campaigns and reach your customers along the entire customer journey.
Onsite and offsite with Digital Out of Home and Sponsored Display Ads, and on our marketplace otto.de with targeted Sponsored Product Ads.
Use more options for your campaign success.
Digital Out of Home
Based on P.N.T.A.-Technologie
Take advantage of OTTO’s reach and book your next Digital Out of Home campaign based on P.N.T.A. technology. Achieve significant uplifts in the upper funnel without wastage. At the right time and in the right place, your campaign is played out on premium inventories of various One-2-Many channels.
How does this work?
Profile Environmental Targeting (P.N.T.A.) identifies user profiles in relation to a geo-based environment. Dynamic site selection enables real-time targeting at the right DOOH location. The precise yet highly flexible targeting options increase relevant contacts with your brand in public spaces.
P.N.T.A. is available for Digital Out of Home (DOOH). Book more reach for your assortment now.
Extend your reach with DOOH
- Uplift in the funnel through target group-specific targeting in One-2-Many channels with P.N.T.A.
- No wastage due to precise programmatic playout with the OTTO Target Affinity Index (TAI)
- Effective targeting based on 1st party data from the Otto Group
- Maximum flexibility in addressing customers individually thanks to customized combination options for geographic and target group segments
Sponsored Display Ads
More inspiration offsite and onsite
Reach new target groups and customers in the mid-funnel of the purchase decision process. With Sponsored Display Ads (SDA) you inspire customers along the entire customer journey – offsite as well as onsite.
- High-quality online environments: 95% AGOF inventories (e.g. t-online.de, stern.de, wetter.com, zeitonline.de, handelsblatt.de)
- Algorithm-optimized targeting based on OTTO data
- Automated click optimization for optimal campaign playout based on OTTO data
- Best possible monetization through real-time market model
Sponsored Product Ads
More visibility for your products
Push your offers to the top rankings in search results, product listings and in the recommendations on item detail pages with Sponsored Product Ads (SPA).
With SPA, your articles are found more frequently at OTTO than comparable offers from competitors. You reach more relevant customers based on context and you can significantly increase your sales.
- Higher relevance with our customers through context-based targeting of your sponsored product ads
- Fair CPC billing model
- Your articles on the best positions in search results and product recommendations
- Your products are found more often than comparable offers of other marketplace participants
- Reach customers in the transactional environment with a high affinity to buying
- With ROAS you optimize your budget already while campaign runtime