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OTTO for Business

Your message at the right time in the right place

Increase the performance of your online business with data-based marketing solutions from OTTO Advertising.

Onsite.
Enhance the visibility of your products at OTTO.

Sponsored Product Ads

SPA (Sponsored Product Ads)

Boost your product sales through Sponsored Product Ads. Your products will appear in top positions within search results or product recommendations at OTTO.

More information available ›

Sponsored Display Ads

SDA (Sponsored Display Ads) onsite

With Sponsored Display Ads, you can reach customers in the midst of their decision-making process and inspire them with your products in highly relevant contexts.

More information available ›

Live Shopping

OTTO Live Shopping

Let your brand shine in the high-quality Live Shopping format. Viewers can interact in real-time and make direct purchases of your products at OTTO right from the stream.

More information available ›

Sponsored Product Ads

OTTO Advertising Sponsored Product Ads

Example placement

Sponsored Product Ads

OTTO Advertising Sponsored Product Ads Beispiel auf einem Mobilgerät

Example placement

Sponsored Product Ads

Top Placements
45 mio possible contacts per day

At a glance

With Sponsored Product Ads, you reach OTTO customers who have genuine purchasing interest at the moment of the highest attention during the product discovery and decision-making process.

Enhance the visibility of your products with top placements and achieve your performance goals.

Your benefits

Maximize visibility on product listings, search result pages, and product detail pages.

Increase sales through ROAS-based optimization.

Cost-per-click real-time bidding (CPC)

Sponsored Display Ads onsite

Example placement OTTO Advertising Sponsored Display Ads onsite

Example placement

Sponsored Display Ads onsite

Example placement OTTO Advertising Sponsored Display Ads onsite

Example placement

Sponsored Display Ads onsite

Also available offsite
Excite for your brand & products

At a glance

With Sponsored Display Ads onsite, you can book attractive advertising spaces to boost purchase interest. Your ads are displayed to relevant customers based on product interest and contextual information.

Actively guide the purchase decision process to achieve your marketing goals in the mid-funnel!

Your benefits

Generate interest on high-traffic pages: homepage, search result pages, product detail pages.

Prominent placements through billboard, skyscraper, and mobile content ad formats.

Reach relevant customers through automated targeting.

Dynamic pricing with a real-time auction model (CPM).

Live Shopping

Example placement

Live Shopping

Social Media, Entertainment & Interaktion
Ideal für den Launch Ihrer Produkt- neuheiten!

At a glance

Live Shopping allows you to authentically showcase your brand and products.

The stream is mobile-optimized within the OTTO app, allowing customers to interact in real-time via live chat with your brand ambassador and make direct purchases without leaving the stream.

Your benefits

Capturing the right audience’s attention.

Comprehensive promotion bundle for traffic generation.

Authentic representation through your brand ambassador.

Interaction and product advice via live chat.

View, bookmark, or purchase advertised items with a single click during the show.

Offsite.
Expand your reach within strong advertising environments.

Sponsored Display Ads

SDA (Sponsored Display Ads) offsite

With Sponsored Display Ads, you can reach new customers offsite within strong advertising environments and guide them to your brand or products at OTTO.

More information available ›

Digital out of Home

With Digital Out of Home, you can reach your target audience even when they’re on the move with your message. Our exclusive P.N.T.A. targeting technology ensures precise delivery.

More information available ›

Sponsored Display Ads offsite

Example placement SDA (Sponsored Display Ads) Handelsblatt

Example placement

Sponsored Display Ads offsite

Beispielplatzierung Sponsored Display Ads: Stern

Example placement

Sponsored Display Ads offsite

Potential advertising placements: Handelsblatt, Zeit Online, t-online.de, stern, sueddeutsche.de, watson, ImmoScout24, GMX, Focus, Cosmopolitan, Web.de, kleinanzeigen, Bild.de

Potential advertising placements

Sponsored Display Ads offsite

Also available onsite
Generate interest for your brand & products

At a glance

With Sponsored Display Ads offsite, you can book attractive advertising spaces outside of OTTO. Increase the reach and visibility of your brand and products, reaching relevant customers through automated and data-driven targeting.

Drive additional buyers to your products on OTTO, helping you achieve your marketing goals in the upper and mid-funnel!”

Your benefits

Generate interest on high-traffic pages of our partners (stern.de, handelsblatt.de, etc.).

Prominent placements through a variety of advertising formats (IAB standards).

Reach relevant customers through automated targeting.

Dynamic pricing with a real-time auction model (CPM).

Digital out of Home

based on P.N.T.A.

OTTO x JBL Beispielplatzierung DOOH

Example placement

Digital out of Home

based on P.N.T.A.

Logoübersicht potenzieller Partner

Potential partners

Digital out of Home

based on P.N.T.A.

Segments from Social, Interest, Lifestyle, and more.
Effective budget allocation through targeting

At a glance

Reach the right target audience at the right time and place with Digital Out of Home based on P.N.T.A.

Profile Environmental Targeting (P.N.T.A.) allows you to deliver your one-to-many campaigns to the right audience, identifying user profiles in relation to their geobased surroundings. Say goodbye to wasted reach!

Your benefits

Precise targeting of your campaigns through individualized targeting.

Efficient budget allocation through offsite targeting increases the impact of your advertising.

Premium inventories in the public space.

Offline.
At customers’ doorstep.

Package inserts

Surprise potential new customers with package inserts, special promotions, or samples in OTTO packages. You can reach over 20 million OTTO customers nationwide in no time!

More information available ›

Package inserts

OTTO Advertising Paketbeilagen

Example

Package inserts

Effective budget allocation through targeting

At a glance

Utilize the reach of OTTO and place your flyers or samples in the next OTTO package.

With package inserts, you can reach customers in a positively charged moment, capturing their maximum attention.

Benefit from various formats and extensive coverage across all of Germany in no time.

Your benefits

High reach for maximum attention.

Option for high volumes for greater advertising impact.

Industry exclusivity.

Downloads and Guidelines

TechSpecs

You can download the technical specifications for your advertising materials here

AGB

You can download the general terms and conditions (AGB) for our cooperation here.

Memberships and standards

Trusted Privacy · Geprüfter Datenschutz
Online-Vermarkterkreis im BVDW

Your contacts
OTTO Advertising

Patricia Regel
Melanie Schlegel
Nicole Rohmeier
Colette Klimsch
Kaspar Wienbeck
Claus Roehlk
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