Your message at the right time, in the right place.

OTTO Advertising

Increase the performance of your online business with data-based marketing solutions from OTTO Advertising.

Full Funnel Advertising

For more visibility at the right moment

We use combinations of over 2,000 data segments to target your campaigns and reach your customers along the entire customer journey.

Onsite and offsite with Digital Out of Home and Sponsored Display Ads, and on our marketplace otto.de with targeted Sponsored Product Ads.

Use more options for your campaign success.

Offsite
DOOH
Digital Out Of Home based on P.N.T.A.- Technology
Offsite & Onsite
Sponsored Display Ads
Onsite
Sponsored Product Ads

More reach

Digital Out of Home

Based on P.N.T.A.-Technologie

Take advantage of OTTO’s reach and book your next Digital Out of Home campaign based on P.N.T.A. technology. Achieve significant uplifts in the upper funnel without wastage. At the right time and in the right place, your campaign is played out on premium inventories of various One-2-Many channels.

How does this work?
Profile Environmental Targeting (P.N.T.A.) identifies user profiles in relation to a geo-based environment. Dynamic site selection enables real-time targeting at the right DOOH location. The precise yet highly flexible targeting options increase relevant contacts with your brand in public spaces.

34 Mio. DSGVO konforme 1st Party Data
Über 2000 buchbare Segmente

P.N.T.A. is available for Digital Out of Home (DOOH). Book more reach for your assortment now.

Digital Out of Home based on P.N.T.A.-Technology
Digital Out of Home based on P.N.T.A.-Technology

Extend your reach with DOOH

  • Uplift in the funnel through target group-specific targeting in One-2-Many channels with P.N.T.A.
  • No wastage due to precise programmatic playout with the OTTO Target Affinity Index (TAI)
  • Effective targeting based on 1st party data from the Otto Group
  • Maximum flexibility in addressing customers individually thanks to customized combination options for geographic and target group segments

More inspiration

Sponsored Display Ads

More inspiration offsite and onsite

Reach new target groups and customers in the mid-funnel of the purchase decision process. With Sponsored Display Ads (SDA) you inspire customers along the entire customer journey – offsite as well as onsite.

über 2,9 Mio. qVisits täglich bei OTTO
Über 200 Mio Ad Impressions monatlich bei OTTO

Schematische Abbildung eines Notebooks und eines Smartphones mit Beispiel-Flächen für großflächige Sponsored Display Ads (SDA)
Schematische Abbildung eines Notebooks und eines Smartphones mit Beispiel-Flächen für großflächige Sponsored Display Ads (SDA)

Offsite

  • High-quality online environments: 95% AGOF inventories (e.g. t-online.de, stern.de, wetter.com, zeitonline.de, handelsblatt.de)
  • Algorithm-optimized targeting based on OTTO data

Onsite

  • Automated click optimization for optimal campaign playout based on OTTO data
  • Best possible monetization through real-time market model

More visibility

Sponsored Product Ads

More visibility for your products

Push your offers to the top rankings in search results, product listings and in the recommendations on item detail pages with Sponsored Product Ads (SPA).

1600% durchschnittlicher ROAS
über 45 Mio Sponsored Ads – jeden Tag bei OTTO

With SPA, your articles are found more frequently at OTTO than comparable offers from competitors. You reach more relevant customers based on context and you can significantly increase your sales.

Schematische Abbildung eines Notebooks und eines Smartphones mit Beispiel-Flächen für gesponserte Produkt-Anzeigen, Sponsored Prodct Ads (SPA)
Schematische Abbildung eines Notebooks und eines Smartphones mit Beispiel-Flächen für gesponserte Produkt-Anzeigen, Sponsored Prodct Ads (SPA)

Higher relevance,
fair billing

  • Higher relevance with our customers through context-based targeting of your sponsored product ads
  • Fair CPC billing model

Improved
visibility

  • Your articles on the best positions in search results and product recommendations
  • Your products are found more often than comparable offers of other marketplace participants

Increase
conversion rate

  • Reach customers in the transactional environment with a high affinity to buying
  • With ROAS you optimize your budget already while campaign runtime

Downloads and Guidelines

Memberships and standards

BVDW
Trusted Privacy · Geprüfter Datenschutz
Online-Vermarkterkreis im BVDW
DoubleClick QA Certified

Your contact persons
OTTO Advertising

Patricia Regel

Patricia
Regel

Melanie Schlegel

Melanie
Schlegel

Nicole Rohmeier

Nicole
Rohmeier

Colette Klimsch

Colette
Klimsch

Boris Cassiers

Boris Cassiers

Claus Roehlk

Claus
Roehlk

Robin Wanke

Robin
Wanke

Louisa Althans

Louisa Althans

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