Nicola TheuerkaufAbout the author OTTO for Business

About the author

Nicola Theuerkauf joined the Corporate Communication department in March 2022. As a Communications Consultant, she initially worked on various projects in the B2B sector. In June 2023, she moved within the team and took on a new role as Editor & Research Specialist. She joined OTTO back in 2007 as Online Marketing Manager. She later gained experience in service communication, sales and B2B marketing. Nicola lives with her family in the west of Hamburg. She loves the Bay of Lübeck and spends as much time as she can with her SUP board on the Baltic Sea waves. Translated with www.DeepL.com/Translator (free version)

Nicola Theuerkauf

Recently published
by Nicola Theuerkauf

Abbildung von zwei Smartphone Screens  aus der OTTO Live Shopping Show
Data & Insights

Live Shopping: Das ultimative Einkaufserlebnis in Echtzeit

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Live Shopping erfreut sich großer Beliebtheit. Zuschauer*innen erhalten unterhaltsam präsentierte Infos zu einem Produkt und können so eine bessere Kaufentscheidung treffen. Welche Vorteile haben Marken und Händler davon?

Live Shopping: Das ultimative Einkaufserlebnis in Echtzeit Read now ›

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